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1.

TEXT I. SUMMARISING

2.

TEXT II. STRUCTURE OF PARAGRAPH

3.

TEXT III. NOTES ON PRINTING IN RUSSIA

4.

TEXT IV.

5.

TEXT V.

6.

TEXT VI. LARGE-FORMAT RAPIDA A BIG HIT

7.

TEXT VII. ECO-LABELLING

8.

TEXT VIII. THE WORLD'S FASTEST NEWSPAPER

9.

TEXT IX.

10.

TEXT X.

11.

TEXT XI.

12.

TEXT XII. ECOLOGY TECHNOLOGY

13.

TEXT XIII. THROUGH ELECTROSTATIC TO THE SUBLIME

14.

TEXT XIV.

15.

TEXT XV. AN EXCITING FUTURE BECKONS THE PRINTER

16.

I. Read the article and suggest the title for it. When reading it, make brief notes.

Communication and information have taken on a completely new value in world trade. "Total digital" is the motto, not only for pre-press but for its customers.

More and more customers of the pre-press industry are moving back along the chain of production: creative people are entering the digital network and photographers are taking on colour retouching.

Electronic publishing, multimedia and home computing, while offering opportunities for publishers, printers and pre-press firms, also represent a threat which must be taken seriously.

The traditional markets of the pre-press industry are breaking up. The new markets will determine the technology to be used. They call for new forms of organization and a new way of cooperating with the customer.

As business people in general and pre-press specialists in particular, we find ourselves in an environment of great economic and political change. Without wishing to be unduly pessimistic, our future can only be described as characterized by uncertainty. Never before has our industry been faced with such an insecure situation. The economic crisis, whose end is not yet in sight for most western countries, is complicated still further by technological transformation. This has led to a whole range of problems which are unprecedented in such an acute form.

In these times of economic difficulty, accompanied by the continuation of rapid technical, economic and social change in Europe, an international exchange of views between repro companies becomes important and valuable.

The comming Eurepro Congress will be one of most important international pre-press events of the year. In a total of 12 papers to be read at the technical, business and social sessions of the Congress, specialist speakers will define new developments and give their views on how to approach them.

It will be an excellent venue for our exchange of views, which will contribute to finding a way to the solution of our problems.

(From the message of the President of Eurepro)

II. Answer the following questions:

  1. What is the motto of the pre-press industry?

  2. Whom does "total digitalizing" represent a threat and why?

  3. How does the author characterize to-day's economic and political situation in Europe?

  4. How can a way be found to the solution of the problems in the pre-press industry?

III. Write the plan of the article.

IV. Summarise the article from your notes.