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TEXT I. SUMMARISING

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TEXT II. STRUCTURE OF PARAGRAPH

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TEXT III. NOTES ON PRINTING IN RUSSIA

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TEXT IV.

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TEXT V.

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TEXT VI. LARGE-FORMAT RAPIDA A BIG HIT

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TEXT VII. ECO-LABELLING

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TEXT VIII. THE WORLD'S FASTEST NEWSPAPER

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TEXT IX.

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TEXT X.

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TEXT XI.

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TEXT XII. ECOLOGY TECHNOLOGY

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TEXT XIII. THROUGH ELECTROSTATIC TO THE SUBLIME

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TEXT XIV.

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TEXT XV. AN EXCITING FUTURE BECKONS THE PRINTER

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I. Read through the article. What title would you suggest for the article?

As competition between prepress houses is getting tougher and printers increasingly add their own prepress departments, prepress for the packaging sector provides a valuable market niche. A software specialist offers an interesting system for this market segment.

The German based software company Dalim has further developed their Bolero System, intorduced three years ago, to cater to the demands of packaging printers as well as to those of mainstream repro houses.

The success of this strategy is shown by the long list of customers all over the world. One of the major ones in North American Color, who extended their installation recently to eight work stations equipped with Bolero. North American Color serves large corporations such as Kellogg's and publishers such as Time Life Books and works on packaging and advertising accounts for a number of well known advertising agencies.

One of the most important functions offered is the CMYK++ colourspace structure which allows for up to 64 additional separations per file. Spot colour, varnishing plates and colour substitution for a CMYK separation-eyen within a halftone image - are made very simple. This function is very much appreciated by customers such as Wall Rotoform in Austria, who supplies the majority of leading Austrian packaging manufacturers for the food and cigarette industries and who, in addition to their 125 year old printing works, owns a separate repro company. The firm, employing 650 people, installed two Bolero systems. Technical manager explained one of the most important functions: "In packaging design and production many special colours are used. The retouching and masking capabilities of Bolero are ideal as they enable us to mix process colours, Pantone and other special colours without difficulties, just as with a normal four colour separation".

One of the reasons that colour in packaging is often so difficult, is, that for the same product line different processes are used. The label may be printed in gravure and the folding box in flexo. It is therefore extremely important that the system software can recognize the calibration of the monitors for the different processes and to ensure at the same time that colours which are outside the printable colour range are recognized.

More and more graphic artists are delivering their packaging designs in digital form to the repro companies, who in turn increasingly have to verify that everything is in order. A particularly critical issue here is trapping - especially if rough or elastic substrates and sometimes imprecise printing processes come together. Dalim extended the repertoire of Bolero by an automatic trapping option. Continuous tone images, gradations, line work and type can be overfilled in every conceivable combination up to 64 colours.

As this is a vector based system, separate vector elements are created for the various areas, which remain totally editable. The large selection of trapping options includes e.g. trapping up to the centre line, overprinting and special geometric angles which can be applied to selected parts of the file or to the whole file. In packaging printing trapping combinations such as CT to CT, CT to gradation, gradation to gradation and CT to process colour are common, which with Bolero software presents no problem.

As often strong vibrant colours are used in packaging printing, trapping can lead to visible dark edges. The easiest way of solving this problem is to reduce density in the trapping area or to handle the trapping area as a gradation. Already existing originals, which are to be used again or originals created with a different program can be opened and if necessary corrected.

Apart from trapping there are other challenges in packaging printing. Often folding boxes and labels have to be produced in different languages or with regional copy variations. With Bolero all elements in a page can be separated and layered, which makes changing them very easy.

Dalim is entering new territory. The prepress industry has to be able to different hard- and software integration. This was the departure for the development of UFO-Software (Unified File Object), which offers an unrestricted access to data, regardless of hardware platforms or application programs. Data can be entered e.g. via a Mac, combined with data from a propriatorial system like Scitex or Crosfield and be outputted via another Dalim fileserver, called Toccata, directly on to the cylinder or the plate.

II. Answer the following questions:

  1. What printing is the Bolero System intended for?

  2. What are its major customers?

  3. What is one of the most important functions offered?

  4. Why is colour in packaging often difficult?

  5. How does Bolero solve the problem?

  6. How does Bolero solve the problems of trapping?

  7. What are other challenges in packaging printing?

  8. What new territory is Dalim entering?

  9. What is the direction of future company strategy?

III. Divide the text into several sense groups. Express the main idea of each sense group in one or two sentences.

IV. Summarise the article using your notes.